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Soazik Shearer

Soazik Shearer

Recent Posts

Marketing Automation: FAQ's

Posted by Soazik Shearer on 30/08/2019 11:22:00 AM

When we introduce the concept of Marketing Automation to a business, it's met with excitement, a few nerves, and lots of questions. Questions like;

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Topics: Marketing Automation

Soazik's Cinnamon Star Biscuits

Posted by Soazik Shearer on 21/12/2018 10:57:27 AM

Ingredients for approximately 30-40 cookies (depending on the size of a single cookie):

  • 3 fresh white of egg
  • 1 pinch of salt
  • 250 g icing sugar
  • 1½ tablespoons of cinnamon
  • 1 tablespoon of kirsch or lemon juice
  • 350g grind almonds


  1. Stir white of egg and salt in a bowl until it is real stiff.
  2. Add icing sugar, stir until ingredients are evenly distributed. Put 1 dl (0.4 cups) aside for the frosting.
  3. Add cinnamon, kirsch (or lemon juice) and almonds, carefully knead to a soft dough.
  4. Roll out dough on a flat surface (it may be slightly covered with sugar or flour), approximately 7 mm (0.3 inches) thick. Cut out stars and put them on a baking tray covered with baking paper.
  5. Let them rest for about 5 to 6 hours or over night in a dry place.
  6. Carefully sweep the cookies with the frosting set aside in step 2.
  7. Bake for about 3 to 5 minutes in the center of the pre-heated oven at 250 °C (480 °F).
  8. Let cool completely before serving.
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Marketing Automation in 10-Steps

Posted by Soazik Shearer on 25/09/2018 10:13:00 AM

Want to start using Marketing Automation but draw a blank in terms of how it should support the marketing team's activities? Or do you feel overwhelmed by all the opportunities for automation you can see, but aren't sure where to start? Before you start, there's some groundwork to be done that can have a long-term impact on the success of your Marketing Automation programme. 

Using these 10-steps, lay the foundations for successful Marketing Automation. 

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