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COVID-19 & Kiwi business: 6-predictions for change and 6-ways your business can fight back

Posted by Annie Shearer on 16/03/2020 6:27:45 PM

While the ramifications of COVID-19 may feel somewhat overwhelming, we think the future just arrived that bit faster. Early adopter trends toward video conferencing, empowering customers through self-service and 'touchless' reps will become the norm. And this is exactly what your competitors will be working on implementing if they've got their finger on the pulse.

It's really easy to get caught up in the hype and get stuck in 'worry mode' which can lead to inaction. To inspire action rather than fear, here are our 6-predictions for the near future and what to execute first to meet change: 

1. Face-to-face interaction is going to dwindle and it's going to be crucial for companies to have an online presence to be able to build and maintain relationships with their customers, prospects and leads.

Always a key tool in your Sales arsenal, your website just got 10x more important than it was. And so did all your other digital assets. 

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Topics: Lead Generation

HubSpot Hacks; 5 Quick Wins you can implement now to drive ROI in HubSpot

Posted by Annie Shearer on 12/11/2019 12:24:03 PM

Feel like you're not seeing a return on your investment in HubSpot? Or unsure where to start? Here are 5 quick and easy wins that'll save your team time, focus your energy on best practice lead generation, and get intel on the competition.

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Topics: Marketing Automation, Lead Generation


Posted by Annie Shearer on 30/10/2019 7:44:26 AM

Auckland, New Zealand – Today, Auckland-based consultancy​ ​RECIPE Marketing announced it has been named the APAC winner of HubSpot’s Q3 2019​ ​Impact Awardsin the Grow Better: Marketing Enablement category.HubSpot, a leading growth platform, use the awards to recognise agency partners who go above and beyond to help their customers grow better.

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Topics: Insider, Marketing Automation

Marketing Automation: FAQ's

Posted by Soazik Shearer on 30/08/2019 11:22:00 AM

When we introduce the concept of Marketing Automation to a business, it's met with excitement, a few nerves, and lots of questions. Questions like;

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Topics: Marketing Automation

The top 3 HubSpot integrations shared at Auckland HUG, July 2019

Posted by Annie Shearer on 15/08/2019 10:12:47 PM

July's Auckland HubSpot User Group (HUG) threw a spotlight on the best HubSpot integrations. Here's RECIPE Marketing's top 3 picks from a stellar line-up that enable HubSpot users to improve customer experience, drive higher quality leads, and create greater efficiencies in their teams.

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What is lead generation and how does it work?

Posted by Annie Shearer on 25/03/2019 5:47:40 PM

Let's start by answering the question "what is a lead"?

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Topics: Lead Generation

11 Landing page best practices that will improve your landing page conversion rate now

Posted by Annie Shearer on 12/02/2019 12:25:42 PM
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Topics: Lead Generation

What's a website "bounce rate"? What's an average bounce rate and what should I do to improve my bounce rate?

Posted by Annie Shearer on 28/01/2019 7:35:22 PM
Your website's bounce rate is the percentage of people who land on a page on your website, then leave. They don't click on anything else. They just get to one of your pages, then leave.
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How effective content marketing can be used as a powerful tool to grow your business

Posted by Annie Shearer on 28/01/2019 6:03:53 PM

They say ‘content is king’: and with businesses who effectively use content reporting 4-10 x higher lead rate and 20% increase in sales-ready leads, it’s easy to understand why content marketing has been granted such a regal title. But it’s time-consuming to produce, and a lot of businesses are spending a lot of time producing content that does not lead to a revenue outcome.

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Topics: Lead Nurturing

Soazik's Cinnamon Star Biscuits

Posted by Soazik Shearer on 21/12/2018 10:57:27 AM

Ingredients for approximately 30-40 cookies (depending on the size of a single cookie):

  • 3 fresh white of egg
  • 1 pinch of salt
  • 250 g icing sugar
  • 1½ tablespoons of cinnamon
  • 1 tablespoon of kirsch or lemon juice
  • 350g grind almonds


  1. Stir white of egg and salt in a bowl until it is real stiff.
  2. Add icing sugar, stir until ingredients are evenly distributed. Put 1 dl (0.4 cups) aside for the frosting.
  3. Add cinnamon, kirsch (or lemon juice) and almonds, carefully knead to a soft dough.
  4. Roll out dough on a flat surface (it may be slightly covered with sugar or flour), approximately 7 mm (0.3 inches) thick. Cut out stars and put them on a baking tray covered with baking paper.
  5. Let them rest for about 5 to 6 hours or over night in a dry place.
  6. Carefully sweep the cookies with the frosting set aside in step 2.
  7. Bake for about 3 to 5 minutes in the center of the pre-heated oven at 250 °C (480 °F).
  8. Let cool completely before serving.
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