What are the benefits of having a Facebook blue or grey badge? Is it worth it?
In one word? Yes!
- Verified pages rank higher on Facebook’s Graph Search and on Google Search results.
- Customers are able to confirm they're connecting directly with the business(so it's particularly important if you've got a Facebook shop, or if you use Facebook advertising call-to-actions like 'book now', 'send message'. ).
Here are the steps to verifying your Facebook page.
- Click Settings at the top of your Page
- Click General and then Page Verification
- Click Verify this Page, then click Get Started
- Enter a publicly listed phone number for your business, your country & your language.
- Click Call Me Now to allow Facebook to call you with a verification code (make sure you currently have access to the phone line you've entered!)
- Enter the 4-digit verification code and click Continue.
Hurrah! You're verified.